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Sunday, 12 May 2019

Sony Pictures Networks India acquires exclusive archery broadcast rights for the Indian sub-continent

Sony Pictures Networks India acquires exclusive archery broadcast rights for the Indian sub-continent



~ Programming starts with first Hyundai Archery World Cup stage in Medellin ~



~ India’s top active archers include Deepika Kumari and Abhishek Verma ~



Mumbai, May 10, 2019:



World Archery and Sony Pictures Networks India Private Limited (SPN) have signed an exclusive broadcast deal that will see broadcast of major international archery events across eight territories of the Indian sub-continent: India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and Maldives. The agreement covers the 2019 Hyundai Archery World Cup season and the 2019 Hyundai World Archery Championships, which acts as the primary qualification event for the Tokyo 2020 Olympic Games.



The profile of Archery in India is rising thanks to world-class performances from athletes like Deepika Kumari, a five-time medallist at the Hyundai Archery World Cup Final and star of the Netflix documentary Ladies First, and world number eight Abhishek Verma. The Indian team announced its line-up for the upcoming international calendar in March. Kumari, Verma and the rest of the Indian world championship team will open the season at the first stage of the 2019 Hyundai Archery World Cup in Medellin, Colombia at the end of April.



Comments:



Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

“Our goal has always been to showcase the best of International sporting events and Sony Pictures Networks is strongly focused in expanding its international sports portfolio as well as growing its sports offerings. We are pleased to announce that we are the official broadcasters of the 2019 Hyundai Archery World Cup in India where viewers can look forward to seeing the Indian contingent perform and make its mark in this global arena.”



Prof Dr Ugur Erdener, President, World Archery:

“Ever since Deepika Kumari’s victory at the Commonwealth Games in 2010, Indian archers have come within a few arrow’s widths of claiming titles at the sport’s biggest events. Archery is a sport of precision, patience and practice – and of rising popularity in the Indian sub-continent, where it is rooted in the region’s culture and history. We expect this new partnership with Sony to leverage the excitement of our international calendar to engage people with archery in the lead-up to the Tokyo 2020 Olympic Games”



Watch the 2019 Hyundai Archery World Cup – Stage 2, live and exclusive on SONY SIX and SONY SIX HD channels on 11th May at 7:00 am.



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About Sony Pictures Networks India (SPN) 



Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. 



SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,? SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony ?????, the Marathi general entertainment channel;?SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.



The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.



Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.



For more information, log onto www.sonypicturesnetworks.com

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