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Monday, 13 May 2019

Grey Goose Celebrates Victories of Indian Cinematic Talent at the 72nd Cannes Film Festival

Grey Goose Celebrates Victories of Indian Cinematic Talent at the 72nd Cannes Film
Festival
New Delhi, 12th May 2019 - To mark the 72nd Cannes Film Festival, super premium vodka Grey Goose
celebrates moments, both big and small, of cinematic excellence through the launch of its new global
platform Live Victoriously! This year, Grey Goose will be hosting one of the most unconventional and
gifted stars from the Indian film fraternity, Huma Qureshi, in the French Riviera for the second time.
Speaking about Grey Goose’s association with the artist, Anshuman Goenka, Marketing Head of
Bacardi India said, “It is a pleasure to have a fast-rising star like Huma Qureshi with Grey Goose at the
Cannes Film Festival this year. She has been known to take on challenging roles and deliver them with
aplomb. She has been an emblem of outstanding cinematic ability and embodies the idea of living
victoriously.”
“It was a pleasure to be associated with the global icon of luxury, Grey Goose, at the Cannes Film
Festival last year. Over the years, we all have witnessed the recognition that the Indian Film Industry
has received at this prestigious platform and I am thrilled to accompany the brand once again this
year. I echo Grey Goose’s philosophy- Live Victoriously, which means celebrating every moment,
however big or small; making this partnership a true collaboration of values and an experience I will
treasure.” Said Huma Qureshi.
Artists from Indian cinema are being appreciated on international platforms and Grey Goose is poised
to celebrate their moment of excellence at Cannes.
The festival is scheduled to be held from 14th May – 25th May in the French Riviera.
#LiveVictoriously #GreyGooseLife #Cannes2019
xxx
About GREY GOOSE® vodka
Life is full of moments, big and small, planned and spontaneous, and those moments need something
worthy of the occasion – a vodka of unparalleled quality that’s made without compromise.
The World’s first super premium vodka from France, GREY GOOSE® comes from a country renowned
for its craftsmanship, epicurean traditions and spirit-making heritage. The French have a deeply
ingrained culture of terroir - identifying the ideal combination of quality food and drink ingredients
with people, process and place. Therefore, they have an innate understanding of how to get the best
out of the best.
The creation of GREY GOOSE® vodka begins with the finest soft winter wheat grown by three local
farming cooperatives in the Picardy region of France. Only the highest grade of wheat, 'BLÉ
PANIFIABLE SUPÉRIEUR'- Is selected – the same grade used in the finest French breads and pastries.
The wheat is sent to a dedicated mill and distillery, where it is transformed into a high-proof spirit.
This wheat spirit is then perfectly blended with spring water from an exclusive well in GENSAC-LAPALLUE,
in the Cognac Arrondissement (region), where the water is naturally filtered through
limestone.
GREY GOOSE® vodka is distilled just once. Rather than the standard approach of filtering out faults
and impurities, GREY GOOSE® never lets them in to begin with.
Francois Thibault, the creator of GREY GOOSE®, was inspired by his training as a cognac cellar master
and created a vodka designed to express the true taste and character of the ingredients. Francois still
oversees every step of the unique journey from field to bottle.
#GreyGooseLife
#LiveVictoriously
LIVE VICTORIOUSLY. DRINK RESPONSIBLY.
Not for sale to persons under the age of 18.
About Bacardi Limited
Bacardí Limited, the largest privately held spirits company in the world, produces and markets
internationally recognized spirits and wines. The Bacardí Limited brand portfolio comprises more than
200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as
well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium
vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY
SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth
and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines;
CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the
United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastestgrowing
global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the
world; and ST-GERMAIN®, a super-premium elderflower liqueur. Founded 157 years ago in Santiago
de Cuba on February 4, 1862, family-owned Bacardí employs over 6,000 people, manufactures its
brands at 27 facilities and sells in more than 150 countries. Bacardí Limited refers to the Bacardí
group of companies, including Bacardí International Limited. www.Bacardí Limited.com
LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, AND THE BAT DEVICE ARE REGISTERED
TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, THE BAT DEVICE AND OTHER MARKS
RELATED TO BACARDÍ GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF
BACARDÍ & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDÍ LIMITED.

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