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Monday, 17 April 2017

WROGN & Virat Kohli breakaway with the new ad campaign ‘May the best You win'

India, 3rd November 2016: Wrogn, the breakaway youth fashion brand, by Virat Kohli recently launched its new advertising campaign ‘May the best you win'.  

The brand, founded by Anjana Reddy, Universal Sportsbiz Pvt Ltd is known for its out-of-the-box advertising and disruptive messaging pushing the boundaries and making the youth talk about it. Its latest A/W 16 season campaign which is exemplary of this kind of advertising which speaks about the internal and external fight, which an individual experiences on every walk of life.

The campaign imagery visualizes Virat facing his dark side exemplifying a battle that goes on inside everyone, whether it is fear, sadness, anxiety, frustrations and disappointments which torment and preventing an individual from experiencing happiness, peace, love and hope. The message is clear: Just like with every battle there are two options - choose to hide from these demons and negative energies or choose to fight these demons and confront and conquer them.

This new campaign was rolled out nationally across outdoor, print and digital mediums in Metros and Mini Metros - Bangalore, Hyderabad, Mumbai, Delhi, Kolkata and Chennai.

Virat Kohli thrilled with the new campaign commented, "This campaign is very close to my heart. As a sportsperson, I know how important it is to win the fight within you. Wrogn has taken that thought and showcased it brilliantly with some stunning images. Keep pushing against your own limits, keep fighting, stay Wrogn."

Anjana Reddy, CEO, Universal Sportsbiz Pvt. Ltd. said, "Wrogn brand campaigns have always strived to set a benchmark for fashion advertising in India, and it's always a fantastic opportunity to push the conversation forward on the brand, being unconventional, provocative and relevant."

Orko Basu, Creative Head, Fisheye Creative Solutions Pvt. Ltd added, "For this year's Autumn/Winter campaign, we chose to have not one Virat but two. Wrogn has always challenged the status quo; this time, Wrogn is taking it further by asking us to challenge not just the world around us, but ourselves."

WROGN (pronounced wrong), launched in October 2014, is a breakaway youth fashion brand which is inspired by the distinctive sense of style and the enormous youth appeal of cricketing genius, Virat Kohli. WROGN is an extension of his bold and dynamic personality, which is expressed in each piece of clothing. WROGN is targeted towards open-minded and progressive young men, who like to make their own choices in life. The brand is experimental in its ethos and product philosophy. WROGN is one of the highest selling fashion brands on fashion portal Myntra and is available at EBOs in Sujana Forum Mall, Hyderabad and Phoenix Marketcity, Mumbai /Bangalore, Nagpur, Bilaspur, Vijaywada and in prominent Shoppers Stop locations.